The Many: Food and Beverage Campaign Case Studies

The Many's Jagermeister campaign built around the Jager Spice seasonal moment.

Chambord's campaign leaning into spontaneous, no-occasion-needed drinking. The brand reversed its decline and its social won at the 9th Shorty Awards.

Aperol Brunch Society is the one here built to own a single occasion: brunch drinking.

Mixwell told the wrong crowd NOT to buy, and its Amazon store sold out anyway.

Chameleon Coffee's first national campaign used QR-coded artist murals to hand out free samples in key cities.

Otoki Jin Ramen ran a global love story built around BTS' Jin to drive trial and advocacy.

Kristen Bell fronted the launch that doubled Spindrift sales by end of 2018, second biggest in category.

Bang Energy launched a new flavor with streamer collective AMP across TikTok, Twitch and YouTube.

A social-first platform recasting Bang Energy as the friend down for anything, aimed at Gen Z.

The 'You Only Live NOS' campaign moved NOS Energy from 5th to 3rd most popular brand in major markets.

A 3-part mini-series puts NOS drivers into Formula car racing to recruit new Gen Z drinkers.

12 NOS Energy motorsports athletes share a house with a backyard race track for a social content series.

BioSteel's NHL partner launch with McDavid and Makar drove +6.1% purchase intent and beat 2022 benchmarks.

Fans dyed their hair purple for the Amazon: 216 species and 126,270 acres protected in 30 days, 81% over goal. Shorty Social Good winner.

The Drum's record of The Many's 2019 Sambazon campaign, where every purple-haired participant funded five acres of rainforest.

QDOBA trolled a rival with 1,616 lbs of avocados on National Avocado Day: 100M+ earned impressions in one day and a Shorty Award win.

The Many's work for Bumble Bee drove +14.3 pts awareness, +4.4 pts consideration and a 6% sales lift in 2021, and a YouGov Most Improved Brand nod.