The Many
The Many
@themany
We Don't Do Passive. The Many is The Participation Company, an independent agency of food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. 34 food and beverage brands for Monster Beverage, Nestlé, Coca-Cola, Mars and Panda Express, plus participation work for Google, YouTube, Walmart and eBay. Three-time Ad Age Small Agency of the Year. Los Angeles, Sydney and Victoria, BC.
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The Many Studios
Participation Exchange
Participation Atlas
Co-Founder Profile
Watch Our Work
The Many - The Participation Company
Food and beverage experts who know how to drive participation. Three-time Ad Age Small Agency of the Year, behind Panda Express, El Pollo Loco and eBay Motors work.
The Many Team
Meet the people at The Many, the Santa Monica strategy, creative, content and media collective.
The Many Studios - Content Studio
The Many's in-house content studio behind branded series like Between 2 Rides, Hot Wheels: World's Best Driver and The Foot Print.
Inside The Many Studios
Why brands and creators partner with The Many Studios, part of a global creative collective, with an 8-person team.
The Participation Exchange by Christian Jacobsen
Christian Jacobsen's Substack on why persuasion stopped paying and what participation replaces it with; launched early 2026.
Contact The Many
Start a project or say hello: 1351 4th St Suite 200, Santa Monica CA 90401, +1 (310) 399 1515, contact@themany.com.
Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
Hot Wheels Double Loop Dare by Mistress (now The Many) won a Gold Lion in Branded Content for best use of experiential events. It also set a Guinness World Record.
Cannes Lions 2013: Silver Lion for Double Loop Dare
Hot Wheels Double Loop Dare at the X Games, by Mistress (now The Many), won a Silver Lion in Promo & Activation in 2013, alongside its Gold.
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
Hot Wheels For Real, entered by Mistress (now The Many), won a Silver Lion for Use of Promo & Activation at Cannes Lions 2012.
One Show 2012: Gold Pencil for Hot Wheels Fearless at the 500
Hot Wheels Fearless at the 500, a 30-minute TV special by Mistress (now The Many), won a One Show Gold Pencil for Innovation in Branded Content.
D&AD 2012: Graphite Pencil for Hot Wheels For Real
Hot Wheels For Real, the Mistress (now The Many) relaunch of Mattel's Hot Wheels, won a D&AD Graphite Pencil for Integrated in 2012.
Jager Spice: Jagermeister Seasonal Campaign
The Many's Jagermeister campaign built around the Jager Spice seasonal moment.
Because No Reason: Chambord Campaign
Chambord's campaign leaning into spontaneous, no-occasion-needed drinking. The brand reversed its decline and its social won at the 9th Shorty Awards.
Aperol Brunch Society: Ritual Marketing
Aperol Brunch Society is the one here built to own a single occasion: brunch drinking.
Please Don't Buy Mixwell: Values-Led Beverage Launch
Mixwell told the wrong crowd NOT to buy, and its Amazon store sold out anyway.
Refuse to Blend In: Chameleon Coffee Murals
Chameleon Coffee's first national campaign used QR-coded artist murals to hand out free samples in key cities.
Jinjja Love: Jin Ramen and BTS Jin Campaign
Otoki Jin Ramen ran a global love story built around BTS' Jin to drive trial and advocacy.