Panda Express Campaigns and Case Studies
Borrowed the Hot Ones IP to launch Panda's swicy Blazing Bourbon Chicken and win over Collective Cravers.
Web-based lottery scratcher ran six weeks, drove 500K+ redemption codes and grew sales 10x year-over-year.
Panda Mode extends However You Panda, anchoring a niche audience in eating rituals to lift brand health and sales.
However You Panda shifted Panda from product to behavior storytelling when just 32% of aware fans were customers.
Award-winning in-game integrations with Fortnite and Super League lifted awareness and consideration among 18-34s.
Consumer-insight campaign for a new wok-fired shrimp dish beat sales goals and won iSpot's Breakthrough Award.
Plant-based take on the icon delivered a +29.2 consideration lift, +18.6 brand preference and a record +3.2% sales lift.
Giving Lunar New Year Center Stage won MediaPost's 2026 OMMA for Best Tentpole Campaign, with The Many as media agency.
MediaPost reports Panda Express named The Many media agency of record in 2025, extending a multiyear partnership.
Snapchat Promoted Places for Hot Orange Chicken won Social Media at MediaPost's 2025 awards. The launch drove record Q2 sales and +12.64% online orders.
Shorty finalist. The Lunar New Year scratcher drove $10.2M in sales, 480K+ codes redeemed (about 600% over goal) and 1B+ impressions.
Shorty Gaming finalist and LA ADDY Silver. Panda's Lunar New Year arcade drew 400K+ players for 3+ minutes each and unlocked 500K+ coupons.
