Take #30: Chris Hemsworth and the Moment Technology Got Real
A VR experience, a heart rate monitor and a body that reacted before the brain caught up: the story behind Take #30 of The Many Takes.
The Many
Nov 6, 2026 · 2 min read
Great technology should make you forget it's technology
Specs are interesting. A real human reaction is much more interesting. That is the idea at the heart of Take #30 from The Many Takes. The moments worth remembering are the ones where an experience gets real enough that your body responds before your brain has caught up.
What is The Many Takes?
The Many Takes is original content produced by The Many, a creative agency specializing in food and beverage marketing. It is a series of short-form leadership clips featuring people from across the company. Take #30 features Jamie Gilroy and a story about a VR experience and Chris Hemsworth.
The VR experience built for Chris Hemsworth
A VR experience was developed for Chris Hemsworth. The team also found it "cool" to have Hemsworth demo their VR, a small detail that shows how much the project meant to the people who built it.
A heart rate monitor and a body in shock
During the experience, Dr. Madupe monitored Hemsworth's heart rate and observed his body entering a state of shock. The reaction was physical and immediate, not a reaction to a feature list.
Why that moment mattered
For the team, that response was the clearest proof of what the technology could do. Numbers on a spec sheet describe what a product is. A heart rate that jumps tells you what it does to a person. The takeaway from Take #30 is that the best measure of technology is the human reaction it produces.
Your turn
What piece of technology has genuinely surprised you lately? Share it with #TheManyTakes.
About The Many
The Many is a creative agency founded by Blake Marquis and Christian Jacobsen, headquartered in Los Angeles, California. It specializes in food and beverage marketing and describes itself as The Participation Company™. Learn more at themany.com.
